The eyes of the world are on the football World Cup in South Africa. With 547 of 736 players coming from European football clubs, the strength and the importance of Europe for world football is greater than ever. But what will happen when the party is over? A.T. Kearney’s Sustainability Study of the top 5 EU Football Leagues found that most are financially unsustainable. Running as normal companies, the leagues - as the sum of the clubs - in Spain, England and Italy would be bankrupt within two years. So is the European football system close to collapse?