Recession in developed markets, unpredictable exchange rates, volatile prices for oil and other commodities.... It is no surprise that the European Chemical Industry Council lowered its growth forecast for the 2008 financial year to 2 percent. Yet when the going gets tough, the tough get going. The fast-growing market of the past few years has hidden a lot of sloppy behavior-the worst of which is not truly addressing what your customers need or want. Winners-survivors-in this market have already realized that the time has come for a change.
