Environmental issues are becoming increasingly important for the European automotive OEMs as the EU is currently enlarging CO2 legislations. According to a report by A.T. Kearney and Credit Suisse measures associated with reaching 2012 CO2 legislation could require annual investments of up to € 18 Billion for European automotive industry while contrarily benefits for motorists from better fuel efficiency sum up to more than € 65 billion annually. Facing this dynamic framework OEMs have to innovate on how to turn CO2 compliance from a threat to a competitive advantage.
