How does the future colour of the paint sector look like? Coating manufacturers have to re-think their long-term positioning Von Dr. Tobias Lewe
Erschienen in: European Coatings Journal 01/2010
Especially in Europe the devastating impact of the economic downturn on industries such as automotive and construction dramatically hit coatings suppliers. Even though recent signs of hope suggest that the worst is overcome, the economy is quite far from having recovered from the crisis. Yet, no matter how uncertain the economic outlook is, there are important opportunities ahead – such as those arising from backlog in demand in developing countries, ongoing restocking across customer value chains or the various economic stimulus programs.