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video What Do Mature Consumers Want?

What Do Mature Consumers Want?

Martin Walker,
Senior Director of the Global Business Policy Council
"The project began out of work we've been doing on demographics where we see a huge tidal wave of aging around the world. And we wondered: What does it mean to be an aging consumer?"

video What Do Mature Consumers Want?

What Do Mature Consumers Want?

Xavier Mesnard,
A.T. Kearney Partner, Paris
"Our interviews with more than 3,000 people show that those over 60 are mostly being ignored by large retailers and manufacturers—it's not surprising that this growing demographic has suggestions for improving their shopping experience."

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